Job - Marketing Specialist - Customer Engagement/Market Penetration
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Marketing Specialist - Customer Engagement/Market Penetration

Our client, an industry-leading manufacturer of energy-based medical devices that are distributed globally, is looking for a skilled sales and marketing specialist to focus on growth strategy and market penetration, to help drive company performance.

Key duties

Working closely with the sales and marketing teams, you will analyse the customer base and segment the target market, to deliver focused content and increase engagement with existing and potential customers.

In your role, you will:
  • Produce digital content for all customers, including clinics and distributors, creating newsletters, videos, and other updates
  • Create social media posts and increase engagement
  • Liaise with the team of sales representatives to better understand the needs and wants of the customers
  • Track the market and stay in touch with trends and developments, and competitor activity
  • Focus on customer experience, ensuring that you understand the customer journey and touch points, to help drive brand loyalty
  • Plan and organise digital training and education events, and help transition customer education to digital platforms
  • Work with KOLs, and build relationships with professional organisations

Skills and experience required for this role

You must have at least two years of experience of working in a comparable marketing role for a medical technology company.

You must have strong commercial awareness and excellent knowledge of the sales process in the medical industry, and have the creativity and energy needed to create innovative and engaging content.

Please apply with your CV and a covering letter.

Type: Full Time Contact: Kirsty Jamieson
Location: London (Greater) Reference: ARC:4223
Salary: DOE (Excellent salary and benefits package)

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Candidate Testimonial: “Every time I have dealt with ARC everyone has always been very efficient, professional and enjoyable to work with. They have found me this new role which I am so grateful for and also my last role as well. They obviously know what they are doing. They know this industry very well and all the key players, I have always appreciated their discretion. Any time I have needed advice or help about the roles I was looking at they were always more than happy to help any time day or night!” - Mary-Kay - UK Sales Manager
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