How to write job adverts #1: Make the advert attractive

9 February 2016

Recruitment & hiring staff: how to write the perfect job advertisement

When you last advertised for a new member of staff, did you get the response you expected? More so, did you get a number of great applicants sending in their CVs soon after posting your advert? If your answer to both of these questions is ‘no’, then it might be that, rather than the right candidates not being out there, your job advert was not attracting them to apply.


Make the job title decipherable


First things first – the job title. You may have set titles for the roles in your company, but if you advertise using a deceptive job title, you might put off the right applicants from the very first glance. For example, if you advertise for a Therapist or Facialist instead of an Aesthetic Therapist or Aesthetician, it is highly likely that you will attract applications from therapists who do not have training in aesthetic treatments.

The level of experience you require can also be suggested with the right title. Using the words ‘trainee’ or ‘junior’, or ‘senior’ or ‘lead’ in front of your job title can be a simple way to indicate the level of expertise you require. Similarly, titles such as ‘manager’, ‘coordinator’ and ‘assistant’ can denote the level of responsibility, and whether or not they will be required to lead a team, or simply assist one person.


Don’t go too long or too short


Though you probably have a whole list of descriptions and requirements you’d like to add to your job advert, don’t write a whole essay. Details can be useful, but not if there are so many of them that the top five essential requirements get lost in a sea of unnecessary waffle. Describe your role succinctly, identify the key ‘essentials’ and ‘desirables’, say something relatively brief about who you want, and who you are, and leave it at that. The full job specification can be sent out to suitable applicants if you want interviewees to be fully briefed on the role. And don’t think you’ll get away with writing just a couple of sentences, either. The vaguer your job advert is, the more irrelevant the applications will be.

At ARC, we’ve found that job adverts under 150 words generally don’t tell a jobseeker enough about a role, and those over 400 words could be more succinct as they then tend to start drifting into unnecessary detail or repetition. Just remember that your job advertisement is exactly that – a call to attention, and a way of marketing your vacancy.


Say something about your company


Your job advert will say a lot about what you are looking for in an employee, but you should also give a suggestion of what you are like as an employer. Giving some details on the size of your company, the nature of your work, and your ethics and culture will help encourage the right applicants to get in touch. Your company may be well-known in the industry, and your website may explain all about who you are and what you do, but giving a little bit of information about your company in the advert itself is likely to encourage good candidates to want to find out more. Market the benefits of working for your clinic!


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